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商品編號： SCG545 出版日期： 2018/07/15 作者姓名： James, Zephyr;Abbas, Ali;Dann, Jeremy B. 商品類別： Other 商品規格： 13p 再版日期： 地域： North America;United States 產業： Automotive industry;Transportation and distribution 個案年度： -
商品敘述：
In 2014, General Motors (GM) announced that semi-autonomous technology, named Super Cruise, would be released in the upcoming 2016 Cadillac CT6 model. But prior to release, the world saw its first death involving semi-autonomous technology, with Tesla''s Autopilot. This highlighted the ethical, regulatory, and business considerations related to semi-autonomous technology. The case frames an opportunity to assess whether and when GM should release Super Cruise, and what might justify that decision. Students can draw from case information about Tesla and Google, which exemplify radically different strategies to releasing autonomous vehicles.
涵蓋領域：
Automation;Business law and ethics;Corporate strategy;Disruptive innovation;Information systems;AI and machine learning
相關資料：
, (SCG845), 15p, by Zephyr James, Ali Abbas, Jeremy B. Dann
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